Amazon Seller Identity Verification: What You Need to Know

If you want to sell on Amazon, you need to pass an Amazon seller identity verification. This is a process that helps Amazon ensure the safety and security of its customers and sellers. In this post, we will explain why Amazon needs to verify seller identity, how to do it, what happens if you don’t, and how to handle any issues that may arise.

Why Does Amazon Need seller identity verification?

Amazon is a global marketplace that connects millions of buyers and sellers. To maintain trust and confidence among its users, Amazon has to prevent fraud, counterfeiting, and illegal activities on its platform. One of the ways Amazon does this is by verifying the identity of its sellers.

Amazon seller identity verification is a process that requires sellers to provide personal or business information, such as name, address, phone number, email, bank account, tax information, and identity documents. Amazon uses this information to confirm that the seller is who they claim to be, and that they are authorized to sell on Amazon.

Amazon ID verification also helps Amazon comply with local and international laws and regulations, such as anti-money laundering (AML), know your customer (KYC), and tax reporting. By verifying seller identity, Amazon can ensure that it collects and remits the appropriate taxes from its sellers, and that it cooperates with law enforcement agencies when necessary.

Amazon US INFORM Consumers Act

In 2023, a new law called the Amazon US INFORM Consumers Act was passed in the United States and took effect on June 27, 2023. This law requires online marketplaces like Amazon to disclose certain information about their third-party sellers to consumers. The information includes:

• Amazon ID verification: Amazon asking for ID proof
• Phone Number Verification
• Bank verification
• Amazon Postcard Verification for Seller Address
• Seller’s Tax Verification

The purpose of this law is to protect consumers from fraudulent or deceptive sellers, and to hold sellers accountable for their products and services. The law also aims to create a level playing field for legitimate sellers who follow the rules.

Instructions for Amazon Seller Identity Verification

To start an amazon seller verification, you need to follow these steps:

1. Log in to your [Seller Central account].
2. Go to [Settings > Account Info].
3. Under Your Seller Profile, click Edit.
4. Fill in the required fields with your personal or business information.
5. Click Submit.
6. Under Identity Verification Information, click Edit.
7. Choose whether you are an individual or a business seller.
8. Fill in the required fields with your identity information.
9. Upload copies of your identity documents, such as passport, driver’s license, national ID card, or business license.
10. Click Submit.

After you submit your information and documents, Amazon will review them and verify your identity. This may take up to 72 hours. You will receive an email notification once your verification is complete.

What Happens If Amazon seller documents are rejected?

If Amazon is unable to verify account information of amazon seller, you may face some consequences, such as:

• Your account may be suspended or terminated
• Your funds may be withheld or frozen
• Your listings may be removed or blocked
• Your customers may not be able to see or buy your products
• You may not be able to access certain features or services on Amazon

Therefore, it is important that you verify your account as soon as possible after you register as a seller on Amazon. If you encounter any amazon seller verification problems, you should contact Amazon Seller Support for assistance.

Amazon Request with Verification Documents

Sometimes, Amazon may request additional verification documents from you after you submit your initial information and documents. This may happen for various reasons, such as:

• Your information or documents are incomplete or incorrect
• Your information or documents are expired or invalid
• Your information or documents are inconsistent or mismatched
• Your information or documents are suspicious or fraudulent
• Your information or documents are not clear or legible

If you receive a request for additional verification documents from Amazon such as Amazon utility bill, Amazon address verification postcard, you should respond promptly and provide the requested documents within the specified time frame. You should also make sure that the documents are:

• In color
• In high resolution
• In PDF or JPEG format
• In English or accompanied by a certified translation
• In full view without any cropping or editing

Instructions for Amazon Seller Documents Rejected

These are some of the most common reasons why your Amazon seller documents were rejected, but there may be other factors involved as well. Below are the most significant factors showing the reasons and some instructions for solving this.

Why are the Documents Rejected?

If your verification documents are rejected by Amazon, you will receive an email notification with the reason for the rejection. Some of the common reasons are:

• The document is not in the list of accepted documents
• The document is not issued by a government or official authority
• The document is not in your name or does not match your information
• The document is expired or has an invalid date
• The document is altered, tampered, or forged
• The document is blurry, dark, or unreadable

 How to Handle if the Documents Are Rejected

If your documents are rejected by Amazon, you should not panic or give up. You can still try to resolve the issue and verify your identity. Here are some steps you can take:

• Review the reason for the rejection and understand what went wrong
• Find another document that meets the requirements and criteria
• Scan or take a photo of the document and upload it again
• Contact Amazon Seller Support and explain your situation
• Provide any additional information or evidence that can help your case

If you are unable to pass the Amazon seller identity verification, or if you are unhappy with the verification process, you may want to seek help from a third-party service that specializes in handling Amazon seller issues. One of these services is Amazoker.

Amazoker is a company that offers various solutions for Amazon sellers, such as:

• Account suspension recovery
• Account verification assistance
• Account reinstatement service
• Account health management
• Listing optimization service
• Product ranking service

Amazoker claims to have a team of experts who have experience and knowledge in dealing with Amazon policies and procedures. They also claim to have a high success rate and a money-back guarantee.

To use Amazoker’s services, you need to:

• Visit their website Amazoker.com and choose the service you need. For example Amazon account reinstated và Amazon Appeal
• Fill out a form with your details and issue
• Pay a fee depending on the service and complexity of your case
• Wait for Amazoker to contact you and work on your case
• Receive updates and results from Amazoker

Advice for Amazon Seller Identity Verification

When you start an amazon ID verification, you should keep in mind some important points, such as:

• You should provide accurate and truthful information and documents
• You should update your information and documents whenever there are changes
• You should cooperate with Amazon and respond to their requests promptly
• You should protect your information and documents from unauthorized access or use
• You should follow Amazon’s terms and conditions and policies

By doing so, you can avoid any problems or complications during the verification process and enjoy the benefits of selling on Amazon.

Some Related Questions

As the verification process becomes increasingly intricate, let’s delve into some of the most commonly asked questions regarding this matter.

What document submission is required by amazon?

Amazon needs the following information for a seller identity verification:

• Your name
• Your address
• Your phone number
• Your email address
• Your bank account information
• Your tax information
• Your identity documents

Do I Need to Have a Business Entity (e.g., LLC) to Sell on Amazon?

No, you do not need to have a business entity (e.g., LLC) to sell on Amazon. You can sell as an individual seller using your personal information and documents. However, having a business entity may have some advantages, such as:

• Protecting your personal assets from liability
• Reducing your tax burden
• Enhancing your credibility and professionalism
• Increasing your privacy and security

Therefore, you may want to consider forming a business entity if you plan to sell on Amazon seriously and long-term.

What Happens If My Information Is Incorrect in Seller Central?

If your information is incorrect in Seller Central, you should correct it as soon as possible. Incorrect information may cause issues such as:

• Delayed or failed payments
• Incorrect tax reporting
• Inaccurate seller profile page
• Verification failure or rejection

To correct your information in Seller Central, you need to:

1. Log in to your [Seller Central account].
2. Go to [Settings > Account Info].
3. Under Your Seller Profile, click Edit.
4. Make the necessary changes to your information.
5. Click Submit.

You may also need to upload new or updated documents to verify your information.

Amazon seller identity verification is a process that helps Amazon ensure the safety and security of its customers and sellers. It also helps Amazon comply with local and international laws and regulations. To verify your identity with Amazon, you need to provide personal or business information, such as name, address, phone number, email, bank statement, tax information, and identity documents. You should provide accurate and truthful information and documents and update them whenever there are changes. For more information, sellers can visit the Amazoker website at amazoker.com or contact them via email at [email protected] or phone at +1 580 262 6126.