How do Reviews and Ratings affect your selling on Amazon?

As quoted by Michael LeBoeuf, “A satisfied customer is the best business strategy of all”, Amazon has always maintained high emphasis on customer satisfaction. Amazon customer reviews about the products are one of the main reasons to attract customers on Amazon. It basically helps them understand almost every detail of the product. Since, consumers cannot physically inspect the product while shopping online, Amazon product review is the one they can trust in order to judge a product.

A survey conducted by Dimensional Research stated 90% of the respondents say that positive reviews influence the purchase decision, while 86% said that negative reviews affect their buying decisions. Many customers consider positive reviews a prerogative to purchasing items online, especially those that cost more. Therefore, it is very important for new sellers to understand that Amazon customer reviews can make or break their e-commerce careers.

While product reviews have their importance for the consumers, in this post we’ll look at the importance of Amazon reviews for sellers. 

1)  Amazon Safeguards the Trustworthiness of Reviews

Since its inception, Amazon has maintained a strict policy towards safeguarding the trustworthiness of its reviews. A Research has also suggested that the algorithm used by Amazon which ranks the product in search results also takes the product reviews and ratings into account.

Amazon has banned sponsored reviews and it shows their commitment to maintain the quality of reviews and products. Amazon also made a statement that if a seller is detected steering fake or sponsored reviews and ratings, he shall be banned from selling on Amazon. Only this fact is enough to understand the importance of Amazon reviews.

2) Reviews Give Important Market Insight

Amazon selling requires a lot of research. As a seller on Amazon, if you’re looking to add new products in your lineup then Amazon review analysis tool can help you analyze reviews of new product. You can understand what exactly customers want and what are their pain points before launching the product.

Amazon product review is simply a mirror of the consumer’s thoughts relating to that product. The analysis of product review can actually help you in understanding consumers’ demand and interests. It would also provide you with marketing intelligence about the type of products which the consumers are more willing to purchase. This valuable insight will also help them better understand their own product and why it may (or may not) be working.

3) Buyers Cherish Online Reviews

To be honest, buyers don’t have much to rely on, regarding the outlook of the product when it comes to buying a product online. This is where product reviews about that product come into play.

Similarly Amazon reviews work as triggers for better sales. So, the dependence of potential buyers on product reviews is high. This in turn means the number of Amazon customer reviews is one of the deciding factors of product ranking as well as sales ranking.

4) Amazon Product Review Leads to Higher Rankings

Technological merchandise has been the forte of Amazon. The importance of Amazon reviews is really high if you’re selling in the technology segment of the marketplace. Research suggests that 64% purchases in the technology section are based upon the reviews and ratings of the particular product. Hence, its understandable that while searching for hi-tech items most of the buyers will definitely look for ratings and reviews.

Smart sellers know that Amazon product review and rating always impact on the product rankings in search results. Therefore, higher the reviews and ratings for your product, better will be the product ranking and sales. Keep an eye on product reviews with Amazon review checker software.

5) Amazon Seller feedback Facilitates “Amazon Buy Box” Wins

Winning the Amazon Buy Box is every seller’s wish. Amazon seller feedback is part of customer’s overall shopping experience on Amazon.com and Buy Box winning is influenced by the seller feedback. So, maintain customer satisfaction as your highest priority in order to achieve high seller feedback and rating.

Always look forward to provide the best service to your customer, as every sale made on Amazon is accompanied by a “Seller feedback form”. The negativity or positivity about the product directly impacts the product ranking and listing of the product and the ROI.

6) Reviews Increase Conversion Rates

Online marketing tends to present the product as branded item. And, sponsored content makes it increasingly difficult for buyers to trust any opinion that doesn’t come from a fellow buyer. Amazon customer reviews encourage potential customers to trust you as a good seller. Not only will this will increase sales of that product, but will also give exposure to your other products under same brand.

7) Amazon Product Review as a Free Marketing Tool

The life of an honest and positive review is much longer than any content you can create. A positive review found helpful by buyers is likely to influence purchasing decisions long after it has been written.

Reviews act as both short-term and long-term brand image creators since they continually give out a good impression.

8) Reviews Engage Customers

Amazon Product review acts as a catalyst among customers, and between sellers and customers. Constant social activity and getting feedback from the customers can turn the review page into a valuable forum or community.

With active participation in such a community you can easily build a favorable repute with your customers.

9) Increase Rankings

Amazon algorithm is designed to track product reviews of all items which helps in calculating the popularity of any product. If good reviews are written about your product then Amazon considers it important thus ranks it higher than competitors.

Review trends will sway your sales too. With Amazon rank tracking you can determine if consistent bad reviews are the reason why your rank has fallen.

10) Amazon Customer Reviews Shouldn’t ALL be Positive

If all the reviews on your product are positive then customers will probably see them as sponsored. The occasional negative or moderate review leads them to believe that actual customers are writing the reviews. And if an overwhelming number of reviewers have something nice to say, you shouldn’t be worrying about it.

Amazon negative reviews can also help you identify your product weaknesses which you can fix and lead again. However, getting a lot of negative reviews is definitely a problem. It could actually lead to Amazon taking strict action against you.

Hopefully now you have idea why Amazon reviews are important for the sellers. It is highly recommended to start tracking reviews today and see what impact it brings on your customer support. When you seriously start considering about the importance of Amazon reviews, you will start turning around your product from zero to hero.