Amazon Listing Optimization

Keywords are King. The top keywords can bring your product to your target audience’s attention.

When selling on Amazon, you’ll focus on 2 types of keywords: front-facing keywords and back-end keywords.
The front-facing keywords appear in product titles, descriptions, and bullet points. Keeping target and track of relevant and common keywords helps your targeted customer easily find your products.

In addition, back-end keywords have a profound influence on the Amazon algorithm though they are invisible to shoppers. They contribute to helping your listing rank higher in the organic search results. They allow you to take advantage of foreign language translations of your keywords, and even misspellings of keywords that buyers may use to search for your products.

The first thing that catches the customer’s attention is the image of the product. Image quality affects customer experience and product searchability. Amazoker provides image optimization services in 2 parts: Main image và Amazon Enhanced Brand Content (EBC).

Main Images: Relevant for the Click-Through Rate (CTR) and the Conversation Rate (CR). The main image may only represent the core product and must strictly comply with Amazon’s minimum requirements. The product needs to be attractive, clear and recognizable.

Enhanced Brand Content (EBC) is a feature provided by Amazon that allows a combination of text and images to describe high-quality products. It also includes the use of bullet points in product descriptions to present the data more neatly. In addition, EBC is the best way to decrease the Advertising Cost of Sales (ACoS) and increase conversion rates. Amazoker’s listing optimization services will assist you with everything that you need to make your EBC stand out – the title of your products, bullet points, and detailed, robust product descriptions. We will also make sure your amazon photos and videos are optimized to improve visibility and drive traffic to your listings.

You should not ignore the Customer Q&A section because it potentially helps you increase click-through rate. It is hard to show every single answer in the product description. Instead, prompt and concise answers to customer’s inquiries should be your priority. Let’s turn the Q&A section into a bridge connecting you with customers and finally gaining their trust. This brings you to the high probability of conversion and product exposure.

Reviews are also critical to the Click-Through Rate (CTR) and the Conversion Rate (CR) of a product. There are two parts to consider: Amount and stars. So, you need to prove yourself as a reliable supplier with good positive reviews so that potential customers trust you and choose you over your competitors.

We are here to bring you great product review service. Specifically, we can both post new good reviews and solve problems with the current reviews your listings have had. With good reviews, we will vote to make it appear on the front page, and with bad reviews we will report abuse to avoid affecting your sales. We always implement continuous review management to maintain high product review scores for our customers.