If you are an Amazon seller, you may have encountered the dreaded “inauthentic” suspension. This is when Amazon suspects that your product is not genuine and has violated their policy. As a result, your ASIN is suspended, meaning your product can no longer be sold on the platform. This can be a frustrating and confusing experience for any seller, especially if you believe your product is legitimate. However, there are steps you can take to address this issue and get your ASIN reinstated. In this article, we will examine the factors that may lead to an inauthentic Amazon ASIN suspension and how to navigate the process of resolving it.
Table of Contents
Factors to Examine When Facing an Inauthentic Amazon ASIN Suspension
Before diving into the specific reasons for an inauthentic suspension, it’s important to understand the overall inauthentic policy of Amazon. According to their policy, a product is considered inauthentic if it is not genuine, fake, or counterfeit. This means that the product does not match the listing description or is not from the brand or manufacturer stated.
Now, let’s look at some possible scenarios that could lead to an inauthentic Amazon ASIN suspension and how to handle them.
Shocked to Discover Fake Stock?
One possible reason for an inauthentic suspension is if Amazon discovers that your product is not genuine. This can happen if you unknowingly purchased counterfeit products from a supplier or if your supplier has switched to selling fake items without your knowledge.
In this case, the first step is to thoroughly investigate your supply chain and determine where the fake products came from. If you find that your supplier is indeed selling counterfeit items, you must immediately stop sourcing from them and find a new supplier. You should also provide evidence to Amazon showing that you have taken action to prevent this from happening again.
Additionally, you can submit a Plan of Action (POA) to Amazon explaining the steps you have taken to ensure that your products are genuine. This could include implementing stricter quality control measures and conducting regular audits of your suppliers.
How to handle Fake Stock
Listing a Generic Item on a Branded ASIN?
Another common reason for an inauthentic suspension is if you list a generic item on a branded ASIN. This means that your product does not match the brand or manufacturer stated on the listing, even though it may be similar in function or appearance.
To avoid this issue, always make sure that the product you are listing matches the brand and manufacturer stated on the ASIN. If you are selling a generic version of a branded product, create a separate listing for it instead of using the branded ASIN.
If you have already received an inauthentic suspension for this reason, you can submit a POA to Amazon explaining the mistake and how you have rectified it. You should also provide evidence such as invoices or product images to support your claim.
Is Your Product Crumpled or Cracked?
Sometimes, an inauthentic suspension can occur due to damage to your product during shipping. Any signs of damage, such as crumpled packaging or cracked items, can raise red flags and result in an inauthentic complaint from customers or Amazon itself.
To prevent this from happening, make sure to use appropriate packaging materials and consider adding extra protection for fragile items. You should also communicate with your supplier to ensure that the product is packaged properly before being shipped to Amazon’s fulfillment centers.
Advices to prevent the damage to your product during shipping
If you receive an inauthentic suspension for this reason, you can submit a POA to Amazon explaining the steps you have taken to improve your packaging and prevent damage to your products in the future.
Is “Damage” the Culprit?
Similar to the previous point, an inauthentic suspension can also occur if your product is damaged in any way. This could be due to poor quality control or inadequate packaging, resulting in customers receiving damaged products.
To avoid this issue, make sure to thoroughly inspect your products before sending them to Amazon’s fulfillment centers. You should also communicate with your supplier to ensure that they are providing high-quality products.
If you receive an inauthentic suspension for this reason, you can submit a POA to Amazon explaining the steps you have taken to improve your quality control measures and prevent damage to your products.
Could it be the Fault of FBA?
In some cases, an inauthentic suspension may occur due to an error on Amazon’s end. This could happen if your product is mistakenly commingled with counterfeit items in Amazon’s fulfillment centers.
To address this issue, you can submit a POA to Amazon explaining the situation and providing evidence such as invoices or product images to prove that your product is genuine. You can also request that Amazon conduct a manual review of your product to verify its authenticity.
Ways to handle an inauthentic suspension due to fault of FBA
Facing the Consequence of Commingling?
Lastly, if you are participating in Amazon’s FBA (Fulfillment by Amazon) program, you may face an inauthentic suspension due to commingling. This is when Amazon mixes your inventory with other sellers’ inventory of the same product, making it difficult to determine the source of any counterfeit items.
To avoid this issue, you can opt-out of commingling by selecting “Manufacturer Part Number” as your unique product identifier. This will ensure that only your own inventory is sold under your ASIN.
If you have already received an inauthentic suspension due to commingling, you can submit a POA to Amazon explaining the steps you have taken to opt-out of commingling and prevent counterfeit items from entering your inventory.
Resolving “Inauthentic” Amazon ASIN Suspension with Amazoker
If you are facing an inauthentic Amazon ASIN suspension, you may feel overwhelmed and unsure of how to proceed. In this case, you can turn to Amazoker for assistance. Amazoker is a professional service provider that specializes in helping Amazon sellers resolve various issues, including inauthentic suspensions.
Amazoker has a team of experts who are well-versed in Amazon’s policies and procedures. They can help you identify the root cause of your inauthentic suspension and guide you through the process of creating a strong POA to submit to Amazon. They can also provide ongoing support and advice to prevent future suspensions.
In addition, Amazoker offers a variety of services such as account reinstatement, product listing optimization, and competitor analysis. With their help, you can improve your overall performance on Amazon and avoid any potential issues that could lead to suspensions.
In conclusion, an inauthentic Amazon ASIN suspension can be a daunting challenge for sellers, but with a proactive approach, attention to detail, and the right support from services like Amazoker, it is possible to overcome this hurdle and resume selling on Amazon successfully. By understanding the factors that contribute to inauthenticity and seeking expert assistance when needed, sellers can navigate through the complexities of Amazon’s policies and emerge stronger and more resilient in the ever-evolving e-commerce landscape.
