Are you a seller on Amazon interested in broadening your range of products? If so, you may have come across the term “ungating” in your research. Ungating refers to the process of gaining approval from Amazon to sell in restricted categories or brands. In this article , we will discuss four ways of getting ungated on Amazon.
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4 Ways Of Getting Ungated on Amazon
Getting ungated on Amazon requires a strategic approach and careful consideration of the available options. There are four ways of getting ungated on Amazon. These methods include automatic ungating, purchasing online, obtaining a professional selling account, and hiring an ungating service. Let’s delve into those ways and the benefits and drawbacks of each method.
Automatic Ungating
The first way to get ungated on Amazon is through the automatic ungating process. This method involves requesting approval directly from Amazon through your seller account. To do this, you must meet certain criteria set by Amazon, such as having a professional selling account, good performance metrics, and a history of selling on Amazon.
To be eligible for automatic ungating, you must meet the following criteria:
- Have a professional selling account: This means that you pay a monthly subscription fee to Amazon and have access to additional selling tools and features.
- Good performance metrics: Amazon looks at your account health, including your order defect rate, late shipment rate, and pre-fulfillment cancel rate. These metrics should be below 1% to be considered for automatic ungating.
- History of selling on Amazon: You must have been actively selling on Amazon for at least 90 days with a minimum of 10 orders.
If you meet these criteria, you can request approval for a specific category or brand through your seller account. This process can take anywhere from a few days to a few weeks, and there is no guarantee of approval. If you are approved, you will receive an email notification and can start selling in the restricted category or brand immediately.
Pros of Automatic Ungating:
- No additional cost: The automatic ungating process does not require any additional fees besides your monthly subscription fee for a professional selling account.
- Direct communication with Amazon: By going through the automatic ungating process, you have direct communication with Amazon and can track the progress of your request through your seller account.
Cons of Automatic Ungating:
- Time-consuming: The automatic ungating process can take several days to weeks, which may delay your plans to sell in a restricted category or brand.
- No guarantee of approval: Even if you meet all the criteria, there is no guarantee that you will be approved for ungating. This can be frustrating for sellers who have invested time and effort into the process.
Purchasing Online
Another way to get ungated on Amazon is by purchasing online. This method involves buying a pre-approved product from a third-party website and using it to gain approval for the same product on Amazon. This can be done through various websites, such as eBay, Alibaba, or even Amazon itself.
To use this method, you must first find a pre-approved product in the restricted category or brand you wish to sell in. You can do this by searching for the product on a third-party website and checking if it is already being sold on Amazon. Once you have found a pre-approved product, you can purchase it and use the invoice or receipt as proof of purchase when requesting approval on Amazon.
Pros of Purchasing Online:
- Quick and easy: This method can be a quick and easy way to get ungated on Amazon, as you can purchase a pre-approved product and use it to gain approval for the same product.
- No communication with Amazon: You do not have to communicate with Amazon directly, which can save time and effort.
Cons of Purchasing Online:
- Costly: Depending on the product, purchasing online can be expensive. You may also need to purchase multiple products if your initial request for approval is denied.
- Limited options: Not all restricted categories or brands will have pre-approved products available for purchase online. This method may not be suitable for sellers looking to sell in a specific niche or brand.
Professional Selling Account
Obtaining a professional selling account is another way to get ungated on Amazon. As mentioned earlier, having a professional selling account is one of the criteria for automatic ungating. However, even if you do not meet the other criteria, you can still apply for a professional selling account and use it to request approval for restricted categories or brands.
To obtain a professional selling account, you must first register as an Amazon seller and then upgrade to a professional account. This process involves providing personal and business information, such as your name, address, and bank account details. You will also need to pay a monthly subscription fee of $39.99.
Once you have a professional selling account, you can follow the same process as automatic ungating to request approval for restricted categories or brands.
Pros of Obtaining a Professional Selling Account:
- Access to additional selling tools and features: Having a professional selling account gives you access to features such as bulk listing, promotions, and advertising, which can help boost your sales.
- Can be used for multiple requests: Once you have a professional selling account, you can use it to request approval for multiple restricted categories or brands without having to go through the application process again.
Cons of Obtaining a Professional Selling Account:
- Monthly subscription fee: The monthly subscription fee of $39.99 can be costly for some sellers, especially if they are just starting on Amazon.
- Time-consuming: As with the automatic ungating process, obtaining a professional selling account can take several days to weeks, which may delay your plans to sell in restricted categories or brands.
Hiring an Ungating Service
The final way to get ungated on Amazon is by hiring an ungating service. This method involves paying a third-party company to handle the ungating process for you. These companies have experience and knowledge in navigating Amazon’s ungating requirements and can increase your chances of approval.
To use this method, you must first find a reputable ungating service. You can do this by researching online and reading reviews from other sellers who have used their services. Once you have chosen a service, you will need to provide them with the necessary information, such as your seller account details and the category or brand you wish to get ungated in.
The ungating service will then handle the entire process for you, from submitting the necessary documents to communicating with Amazon on your behalf. If your request is approved, you will be notified, and the ungating service will charge you a fee for their services.
Pros of Hiring an Ungating Service:
- Saves time and effort: By hiring an ungating service, you can save time and effort as they handle the entire process for you.
- Higher chance of approval: Ungating services have experience and knowledge in navigating Amazon’s ungating requirements, increasing your chances of approval.
Cons of Hiring an Ungating Service:
- Additional cost: Hiring an ungating service can be expensive, with fees ranging from $100 to $500 per request.
- No guarantee of approval: While ungating services can increase your chances of approval, there is still no guarantee that your request will be approved.
Getting Ungated with the help of Amazoker’s Service
Amazoker is a reputable ungating service that can help you get ungated on Amazon. They have a team of experts who are well-versed in Amazon’s ungating requirements and can handle the entire process for you. Here are some benefits and features of using Amazoker’s ungating services:
- Experienced team: Amazoker has been in the business for several years and has helped numerous sellers get ungated on Amazon. Their team has extensive knowledge and experience in navigating Amazon’s ungating requirements.
- Personalized approach: Amazoker understands that each seller’s situation is unique, and they tailor their services to meet your specific needs. They will work closely with you to ensure that all necessary documents and information are provided for a successful ungating request.
- Affordable pricing: Amazoker offers competitive pricing for their ungating services, starting at $150 per request. This fee includes unlimited revisions until your request is approved, making it a cost-effective option compared to other ungating services.
- Fast turnaround time: Amazoker aims to get your request approved within 24 hours, which is significantly faster than the automatic ungating process or purchasing online.
- No upfront payment: Unlike other ungating services, Amazoker does not require any upfront payment. You only pay once your request is approved, giving you peace of mind and ensuring that you get the results you want.
Ways of getting ungated on Amazon can be a challenging and time-consuming process, but it is essential for sellers looking to expand their product offerings. By exploring the various ways of getting ungated, sellers can navigate the ungating process with confidence and achieve their selling goals on Amazon.
>> Read more: HOW TO CHOOSE THE BEST AMAZON UNGATING SERVICE FOR YOUR BUSINESS