Getting more and more reviews, especially positive review is always one of the most key elements to increase your sales on the marketplace and Amazon as well. However, sellers may be under the risk of suspending or permanently shutting down their accounts if they increase the fraudulent reviews across their sites. Encouraging your customers to leave valuable reviews is a great way to boost reviews on your Amazon shop. Besides, there are active ways in which you can increase your review faster, more actively but still secure your account.
Before learning about the steps to boost the review on Amazon, let’s take a look at the types of review on Amazon.
The Two Types of Amazon Reviews
Before asking your customers for Amazon reviews, it’s important to understand the differences between the two types reviews that Amazon collects, and which type of Amazon reviews matter the most to your sales. These include:
1. Product Reviews
Product reviews are the star-rating reviews prominently featured on a product page, just underneath the product title.
Product reviews are the most important types of review on the Amazon platform. Those affect buying decisions and your product visibility (search ranking). If you’re a private label seller (selling your own branded products) or you sell bundles on Amazon, you should be focused on gathering 4 and 5-star reviews for your products. The more product reviews you receive, the better your product visibility will be.
Since product reviews strongly influence conversion rates, it’s vital for all sellers (especially private label sellers) to understand how to get them and how to deal with negative product reviews.
2. Seller Ratings
Amazon’s Seller Rating is quite different from a product review. These star ratings are attached to the seller’s account, not to any single product, and are intended to report a seller’s performance history. Seller ratings are vital since they also influence buying decisions when several sellers compete on the same item.
Combined, good product reviews and high seller ratings are a powerful sales driver, so it’s important to target both in your plan to get Amazon reviews. But, getting less than 4 stars on either type of review can negatively impact sales. So, it’s important to sell a quality product and provide excellent customer service. If you do that, you simply need to ask for feedback to get Amazon reviews that rank high.
Now we’ll examine how to get reviews on Amazon in a way that helps you grow sales without jeopardizing your seller account.
How to Get Reviews on Amazon in 3 Steps
You can tap both Amazon orders and your own customer list to get Amazon reviews. However, the methods you will use differ. You must adhere to Amazon’s rules when contacting Amazon buyers or risk account suspension. You have more freedom with your own non-Amazon customers. Here’s how to approach both in 3 simple steps.
Step 1: Understand Amazon’s Do’s and Don’ts
Amazon has very strict rules covering how sellers can interact with Amazon buyers and what’s allowed to get Amazon reviews and seller feedback. One misstep and your Amazon seller account could be suspended or closed permanently. Here are top do’s and don’ts to remember when asking for feedback from Amazon buyers. We discuss these in detail below.
- Do: Contact buyers through your Seller Central Buyer Message system
- Do: Customize messages sent through the using your Seller Central Feedback Manager
- Don’t try to get Amazon reviews by offering incentives or coupons to buyers
- Don’t specifically ask for positive feedback or a 5-star review
- Don’t ask a buyer to change a negative review
Those are the basic do’s and don’ts of contacting customers to get Amazon reviews. Let’s look at different ways to get Amazon reviews and feedback within guidelines.
Step 2. Use Amazon’s Automated Order Feedback System
Amazon knows the value of feedback and makes it easy for you to get Amazon reviews from orders that came through Amazon. In fact, you can set up your Amazon seller account to automatically send feedback request emails following order delivery, like the one below.
You can customize feedback requests in the Feedback Manager in your Seller Central dashboard, but keep in mind the do’s and don’ts we covered above. To avoid running afoul of Amazon’s rules, stay away from language like:
- If you love your (product) be sure to leave us a good review
- Thank you for buying (product), if you’re thrilled with it, leave us a 5-star review
- Leave us a 5-star review and we’ll send you a coupon
But, you can ask for and encourage feedback using these types of phrases instead:
- Your opinion matters to us
- We value your insight
- Share your experience with other shoppers
You have to use Amazon’s system to get Amazon reviews and feedback from your Amazon customers. But if you sell elsewhere, such as on your own website, you can use your own customer lists to get Amazon reviews faster than waiting for Amazon orders to roll in. Here’s how.
Step 3. Get More Product Reviews by Creating Your Own Review Email Marketing Campaign
Amazon prohibits sellers from contacting Amazon buyers outside of Amazon. But, there’s nothing stopping you from asking your own website customers to review your products on Amazon. You can do this through a simple email campaign. Done right, you’ll gain a number of positive product reviews and might even uncover customer service issues.
Nowadays, we get so many emails these days, so the buyers easily ignore or miss for feedback request emails.
When you send an email, you should customize your content and add value. Also, you don’t want to bombard your customers with too many emails or you could end up irritating them and in extreme cases, in hot water with Amazon.
In addition to the content of your email and the number of emails, when you send your product review request is also important. Depending on the product you sell, a product review could be sent as soon as the product is delivered, 2-3 days after delivery or weeks after for products that need a longer testing period such as a skincare cream.