Amazon Gated Categories List in 2024: A Comprehensive Handbook

As an Amazon seller, understanding the concept of gated categories is crucial to navigate the platform successfully. In this blog post, we will explore what gated categories are, provide an updated Amazon gated categories list for 2024, and offer valuable insights on how to get ungated on Amazon in 2024.

What are the Gated Categories on Amazon?

Amazon gated categories refer to product categories that are restricted to sellers who must meet certain requirements before gaining approval to sell within these categories. These requirements may include providing documentation, meeting specific performance metrics, or obtaining approval from Amazon. The rationale behind gating categories is to ensure that only qualified sellers with the necessary expertise and resources can offer products in certain high-risk or specialized areas, thereby maintaining quality and customer satisfaction.

Amazon Gated Categories List 2024

As of 2024, the list of gated categories on Amazon continues to evolve, reflecting the platform’s ongoing efforts to regulate and optimize the selling environment. While the specific list may vary by region and marketplace, some common gated categories across Amazon platforms include but are not limited to:

• Grocery and Gourmet Food: Approval is required to sell certain food and beverage products, including perishable items.
• Jewelry: Selling jewelry items, including fine jewelry and luxury brands, requires approval due to the high-value nature of these products.
• Watches: Approval is needed to sell watches, especially high-end and luxury timepieces.
• Collectible Coins: Selling collectible coins, such as rare or limited edition coins, requires approval due to the specialized nature of this market.
• Fine Art: Approval is required to sell fine art pieces, including paintings, sculptures, and other valuable artistic works.
• Automotive and Powersports: This category includes automotive parts, accessories, and tools that require approval to ensure quality and safety standards.
• Video, DVD, and Blu-ray: Approval is needed to sell video content, including movies, TV shows, and documentaries.
• Amazon Device Accessories: Selling accessories for Amazon devices, such as Kindle cases or Echo speaker covers, requires approval.
• Amazon Kindle: This gated category includes selling Kindle e-readers and related accessories.
• Amazon Fire TV: Approval is required to sell Amazon Fire TV devices and related accessories.

It is essential for sellers to consult Amazon’s official documentation and guidelines for the most up-to-date and comprehensive list of gated categories, as changes and updates are regularly implemented to align with market dynamics and consumer demands.

Amazon Ungated Categories List 2024

Conversely, ungated categories are those in which sellers can list products without the need for prior approval from Amazon. These categories are generally more accessible to a broader range of sellers, providing opportunities for expansion and diversification. As of 2024, some of the ungated categories on Amazon include:

• Clothing and Accessories: This category includes clothing, shoes, accessories, and fashion items for men, women, and children.
• Home and Kitchen: Selling home and kitchen products, such as appliances, furniture, decor, and kitchenware, does not require approval.
• Health and Household: This category includes health and personal care products, vitamins, supplements, and everyday household items.
• Beauty and Personal Care: Selling cosmetics, skincare products, hair care items, and grooming products is an ungated category.
• Sports and Outdoors: This category includes sporting goods, outdoor equipment, exercise gear, and fitness products.
• Toys and Games: Selling toys, games, puzzles, and other play items is an ungated category.
• Books: Books in various formats, including physical books, e-books, and audiobooks, can be sold without approval.
• Electronics: This category includes consumer electronics, such as computers, smartphones, audio/video equipment, and home electronics.
• Office Products: Selling office supplies, stationery, writing instruments, and other office-related items is an ungated category.
• Pet Supplies: This category includes pet food, accessories, grooming products, and other pet-related items.

It is important to note that while these categories are generally ungated, certain products within them may still require approval or compliance with specific Amazon policies and guidelines. Therefore, sellers should always conduct thorough research and adhere to Amazon’s terms of service when listing products in ungated categories.

How to Get Ungated on Amazon in 2024

For sellers seeking to expand into gated categories or gain approval to sell specific products, navigating the process of getting ungated on Amazon is a critical step. While the specific requirements and procedures for ungating may vary by category, sellers can generally follow these essential steps.

Readmore: How To Choose The Best Amazon Ungating Service For Your Business

Research Amazon’s gated categories

Take the time to understand which categories are currently gated and which are ungated. This knowledge will help you determine which categories you should focus on for ungating.

Amazon offers a wide range of categories for sellers to list their products. However, not all items on the list of Amazon categories are open to all sellers.  Some categories are gated, which means sellers must meet certain requirements before they can sell in those categories. 

On the other hand, there are also ungated categories that are open to all sellers without any additional requirements. Therefore, it is important for sellers to stay up to date with any changes in the list of gated and ungated categories on Amazon and to ensure they meet the necessary qualifications before listing their products.

Review the requirements

Each gated category has specific requirements that sellers must meet to gain ungated access. These requirements can include providing documentation, meeting certain performance metrics, or obtaining approval from Amazon. Thoroughly research and understand the qualifications needed for the category you wish to get ungated in.

Prepare the necessary documents

Gather all the documentation required to support your ungating application. This may include invoices or receipts from authorized suppliers, product images, or any other evidence that proves your eligibility to sell in the gated category. Ensure that the documents are accurate, up-to-date, and meet Amazon’s guidelines.

Enhance your performance metrics

Take proactive steps to improve your seller account’s performance metrics. This can involve focusing on customer satisfaction, reducing order defect rates, and maintaining a high seller rating. Amazon values sellers who consistently deliver a positive customer experience and prioritize quality.

Build a strong business profile

Invest time in building a comprehensive and professional business profile on Amazon. This includes providing accurate and detailed information about your company, product offerings, and customer service. A well-rounded business profile can help establish credibility and increase the likelihood of getting ungated.

Apply for ungating

Once you have met all the requirements and have the necessary documentation ready, submit your ungating application through your Amazon seller account. Follow the specific instructions provided by Amazon for each gated category, ensuring that you provide all the requested information accurately and thoroughly.

Be patient and monitor your account

After submitting your application, be prepared for a waiting period as Amazon reviews your request. Monitor your seller account regularly for any updates or notifications regarding the status of your ungating application. Stay in compliance with Amazon’s policies and guidelines during this time.

Maintain compliance post-ungating

Once you are successfully ungated in a category, it is crucial to continue adhering to Amazon’s guidelines and policies. Regularly review and update your processes to ensure ongoing compliance. This will help you maintain your ungated status and continue selling in the category. Besides, it’s always recommended to check Amazon’s official seller resources for the most accurate and up-to-date information on category gating.

Understanding the 2024 Amazon gated categories list is vital for sellers to thrive on the platform. By familiarizing themselves with the requirements, exploring opportunities in ungated categories, and implementing effective strategies, sellers can navigate the marketplace successfully and capitalize on new opportunities.