Along with numerous fulfillment centers around the world since the early 2000s, Amazon becomes one of the most efficient and attractive market platforms but also brings a lot of problems for Amazon sellers.
It doesn’t matter you are a newbie or an experienced seller, problems come unpredictably.Been researching and working on this beneficial market for years, Amazoker discovered the most common problems encountered by Amazon sellers.
If you have not faced any of these, Congrats ! However, it’d better take a look to have the best avoidance and preparation for yourself.
Amazon Suspension / Blocked Listings
With 2 billion monthly site visitors, Amazon strictly regulates sellers to preserve the high quality of its marketplace. Even the top sellers may have their accounts suspended. However, the number of sellers still increases significantly. Moreover, they have no problem following strict Amazon policies to be able to access this number of visitors each month.
Although the suspension is not the end of the world, it is always the terrible nightmare with Amazon sellers. In fact, Amazon representatives will openly note that Amazon has many automatic triggers which suspend seller accounts. Amazon sellers are suspended regularly, with little hope for sellers who have been flagged (correctly or no) by Amazon.
For Amazon sellers who have been suspended on the marketplace, a significant amount of marketing profit is at stake, and there’s not much of a positive outlook for getting reinstated on Amazon.
The most possible reasons for your account suspension are
a) Violation of Amazon policies
Apart from understanding Amazon requirements thoroughly before selling on Amazon, Amazon sellers should regularly audit product information. This ensures Amazon’s requirements aren’t being violated and or they haven’t changed.
Furthermore, you should follow Amazon news to make sure Amazon hasn’t updated any requirements. Getting familiar with Amazon’s rules, it’s easier for you to avoid breaking them. Then, because of better understanding how to meet their need, you’ll have more chances to recover when you’re suspended.
b) Poor Seller Performance
Amazon always acts to ensure the safest shopping experience for buyers, so they set up detailed performance targets for sellers. If you get much negative feedback, cancel too many orders or ship many wrong items to customers or shipping late, Amazon isn’t shy to suspend your seller account.
The performance goals must be ensured to consistently hit or exceed Amazon minimum targets:
- Order defect rate: < 1%
- Pre-fulfillment cancel rate: < 2.5%
- Late shipment rate: < 4%
- Return dissatisfaction: <10%
- Cancellation rate
- On-time delivery
- Valid tracking rate
- Customer dissatisfaction rate
Amazon uses customer metrics which measure seller performance and notify them if they are off-target.Failure to meet these targets could result in immediate suspension and termination of selling privileges.
As a result, review account health and seller metrics on a regular basis and make any changes on your account and business if you don’t want to get in troubles with Amazon.
c) Violation of Amazon restricted product rules
Restricted products are identified by Amazon to ensure customers aren’t seeing products which don’t align with Amazon’s ideals. It’s vital to ensure you’re not listing restricted products in your product information.
Even when you have not sold any item, Amazon still can block you when it just appears on your account.
In this case, check your account frequently to catch Amazon notices quickly. You can contact Amazon seller supports to stay up-to-date with Amazon restricted product rules.
If you are getting stuck in appealing Amazon suspension, Amazoker walks you through out every step and help you get reinstatement in the most timely manner. Check Amazon Appeal Service by Amazoker!
Related posts: Amazon Account Suspension: Should and Shouldn’t
Permissions To Sell
You can’t just to jump on Amazon and start selling. As the platform has become inundated with sellers who don’t follow the rules, Amazon has had to become more strict in allowing who can sell, and what can be sold.
Many big brands are restricted on Amazon, so you’ll have to contact the specified brand to sell their products on Amazon. There are more than 20 categories open to all sellers, but there are at least 10 categories available only to professional sellers. New sellers should take out some time to learn the policies and systematic process to avoid any hurdles.
Getting ungated in restricted categories is not easy for every seller with the ever changing ungating process of Amazon. However, it means less competitors and higher possibility to access more Amazon customers worldwide.
If you desire to expand your business by selling in restricted categories but find it complicated to get approval, Amazon Ungating Service by Amazoker can help. We make the process never be short and simple like that. No risk at all. 100% Money Back Guarantee!
Some sellers create their own private label to avoid price competition and reduce the risk of getting the suspension. However, it does not always go well when you found out other seller infringes on your brand.
There are two types of listings hijackers which are unauthorized resellers and counterfeiters. Fighting unauthorized resellers is harder than counterfeiters as Amazon doesn’t take part in manufacturer/vendor/reseller agreements except for newly gated brands.
But, Amazon’s entire focus is on what shows up on their Amazon customer’s doorsteps. In other words, you or Amazon may find ways to remove counterfeiters who sell cheap and low-quality products and bring the bad buying experience for Amazon customers.
If you have had a trademark, copyright or patent to protect your intellectual property right, it is easy to resolve hijacker issue. This is also the best way to stay away from hijackers for a long time. However, it will be really frustrating when the hijacker is still sharing the buy box and decrease your sales volume while you have nothing to prove that item is yours or you can’t get help from Amazon to remove them.
No matter when you have or don’t have a trademark/patent/copyright, we know how to deal with these obnoxious hijackers. Book a free consultation with Amazoker specialist to remove these hijackers with Remove hijackers without trademark service !
Reselling items is the choice of many Amazon sellers. You can easily purchase in bulk from wholesalers or order high volume from manufacturers of the same brand and jump into the listing war with many others to get sales. The thing is re-pricing the products to a low price to win the buy box will only give a very small profit margin.
Moreover, unethical competitors may try to beat you by buying and leaving bad feedback/reviews as a buyer. This may cause the decrease in sales or even your selling privileges removal because of customer complaints.
In many cases, Amazon sellers get account suspension for factors beyond control, hence facing a huge loss or even losing their business just overnight. That’s why considering the best method to launch your product to minimize any risks and having a good backup plan in any ways should be considered before starting selling on Amazon.
Just imagine you are a buyer and wonder which seller to buy your perfect product from among so many options with the similar price range. Even only one in 10 customers leaving one-star feedback with some disappointed words, it definitely makes you hesitate to place that order.
Careful planning and providing high-quality customer service is the only way to avoid this challenge. You have to ensure that you provide a detailed and accurate product description on Amazon page to avoid the buyer complaint when they receive the item.
In case you cannot ensure the best fulfillment for Amazon customers, think about fulfillment by Amazon (FBA). You don’t have to care much about product packaging, shipping method or shipping time.
Moreover, FBA method not only minimizes the risk of customer complaints about the seller service but also makes it easier to remove a negative feedback because fulfillment was taken by Amazon, not the seller.
What should to do if getting bad feedback?
Be extremely professional and polite to buyers, any aggressive word exchange will (mostly) negatively impact your seller account.
Besides, be generous! If you expect feedback removal, at least you should show your customer that you do care about their experience and want to do everything to improve your service. Send them a replacement of your product or issue a full refund and don’t forget to attach a sincere apology will be a highlight.
When you get unfair negative feedback on Amazon, contacting Amazon Seller Support to open up a case. It’s always best to be concise and to the point, so limit the number of words you use. If you get denied, don’t give up right away. Try to open up a new ticket with other Seller Support and hopefully they can see your honesty and help you.
Here’s a neat Gliffy chart that you can use to guide your seller feedback process:
To sum up, although problems seem not to decrease, we still can’t deny the huge benefit that Amazon brings to sellers. Don’t let these troubles prevent your online business from the beginning.
Researching everything carefully, proactively planning your business and constantly studying from the former sellers, you will be able to prevent and handle all of the issues and get the desirable profit the when entering this global brand platform.
If you need assistance with Amazon appeal letter, restricted category ungating or hijacker removal, Amazoker offers services to give you peace of mind in developing your Selling on Amazon.
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