Amazon recently updated its review policy to ban “any attempt to manipulate reviews,” yet many sellers are still being suspended and banned for review manipulation.
To keep your account in good standing, it’s critical to understand review manipulation deeply and handle this.
What is Review Manipulation?
Amazon strictly prohibit any attempt to manipulate reviews, including by directly or indirectly contributing false, misleading or inauthentic content.
So what does Amazon mean by “manipulate reviews?”
Looking over Amazon’s review manipulation policy and the situations in which it was enforced, it’s fair to say that any attempt to incentivize customers to write reviews in a particular way qualifies.
The most common form of review manipulation is when sellers give customers some advantages to post a review. Discounts and gifts in exchange for writing and posting a review on a product listing are typical approaches to customers. It doesn’t matter if the review is positive or negative—what matters is that there was an attempt by the seller to bribe the customer into writing a review at all.
So why is Amazon so strict about this?
The cost of review manipulation
It might be tempting to try to find loopholes so you can get the reviews to move your product. However, if Amazon determines that a seller manipulates reviews or violate its community guidelines in any way, the company will immediately suspended or terminate that seller’s account, remove reviews and delist related products.
That’s not all: Amazon may also withhold or forfeit that seller’s remittances and payments, and pursue legal action.
How to Get Reviews Without Getting in Trouble with Amazon
Remember, you can ask your customers to leave you a review. You just can’t request a positive one. But there are ways to nudge your customers toward doing that.
The key to getting reviews without violating Amazon’s review manipulation policies is to provide your customers with excellent customer service. This idea might sound overly simplistic, but there is a method to the madness. First up, the order confirmation email.
Once your customer receives the order, send a review request—but don’t ask outright for a glowing one.
You’re not asking the customer to leave you a positive review. You’re making sure everything went smoothly with their order, and asking them to share their experience with other shoppers.
If there’s no sign of a review after five to 10 days, follow up with your customer one last time to remind them how valuable their opinion is to your business.
How to manage with suspension for Review manipulation?
Amazon expects its sellers to comply its policies to get customers’ trust, and they make it clear that they will enforce their policies. Getting caught manipulating reviews to popularize your products can do significant damage to your business and can get your banned.
A seller account for abuse is undesirable, but do not worry, we can help you recover your account with our Amazon Service.