Amazon introduced Brand Gating policy to empower brands and manufacturers to control who sells their Amazon Standard Identification Numbers (ASINs). The main purpose of this brand gating policy is to reduce the counterfeiting of goods from unscrupulous sellers, but it arguably has had the largest impact on third-party sellers and retail arbitragers selling genuine products.…
Amazon Selling Strategies Category
When selling on Amazon you must realize the marketplace is designed to make it easy for practically anyone to list products on the site, including the brands themselves.
New sellers will find a platform where it takes only minutes to sign up, and a few more minutes beyond that to get product listings live on the site.