Have you attempted to get approval in categories without any success? Are you wondering if there is a chance to approve again? Luckily, It is still possible for getting ungated after being rejected by Amazon. This post is going to provide some directions to navigate you through ungating categories if you have completed the approval process and still haven’t gotten your product ungated.
#1: Check the documentation you provided
If you’re having trouble getting ungated, it is possible because of the documentation you have provided. Have you really provided everything they’ve asked for? Is it visually easy to read? Do all the addresses and names match exactly? It must be important to eliminate any possible reasons for them to reject your application, no matter how small it may seem. Two things should be prepared to provide in the ungating process, these are:
- An invoice from your supplier for multiple items (at least 10) in the gated category you would like to sell in. A receipt from a retailer is not an invoice.
- The product ASIN (Amazon Standard Identification Number) on Amazon’s website.
The following criteria that we must consider:
- A physical copy (NOT an email invoice – A paper invoice should be provided by your supplier with your order without any trouble).
- Complete, clear information about the supplier (including business name, address, phone number, email, and website)
- The exact same information about your business as registration data (including business name, address, phone number, email, and website)
- Clear information about the product ordered (including the name and quantity)
- At least a quantity of 10 of the item ordered
- The ASIN noted clearly (either handwritten or typed – preferably handwritten) next to the product name
#2: Make sure your seller metrics are good
Again, this whole process is in place so that Amazon can make sure you are providing a good product and good service to its customers. If your seller metrics do not meet all required, that may be the reason you’re getting rejected. Make sure you get your seller metrics up before reapplying. All sellers should be maintaining a level of customer service that meets the following seller performance targets for every product they sell:
- Order defect rate: < 1%
- Pre-fulfillment cancel rate: < 2.5%
- Late shipment rate: < 4%
#3: Provide an invoice from a domestic supplier
If you’re getting rejected, you’ve done all the steps above and your seller metrics are good, try finding a product domestically and ordering at least 10 of an item from them to get a new invoice to provide. At this point, Amazon may not check invoices past the ungating process. So if you’ve been ordering from a foreign supplier, you may consider simply getting the category ungated and then going from there if you are confident about the quality of the product you’re sourcing from overseas. It is important to note that Amazon will always protect the customer, so if you get around the gating process but get complaints about the product you are selling, you could potentially get your account suspended.
#4: Bear in mind the time you submit your request
If you’re still getting rejected, check what time of day you’re applying. Amazon’s core corporate employees generally work standard business hours during the business week, so submitting your request between 7 am and 6 pm, Monday through Friday will likely place your application in the hands of someone who is well trained to handle your request. Submitting your request outside of normal business hours may introduce a number of additional factors that could result in the rejection of your request.
#5: Re-submit your application
If you’re sure you’ve done all the proper steps and made everything as clear as possible, and you still get rejected, resubmit, Even if it seems the decision to reject your product is final. It may take several times-and several different sets of eyes on your request to get your product approved. If they give you reasons that you believe you have already accounted for, tell them just that! Again, these are large teams made up of lots of people at Amazon. One person may have just considered your application too hastily, and re-submitting it and getting in front of another person may be your ticket to ungating your product.
All in all, hopefully, those 5 steps above would be helpful for you on the way to getting your product approved. As Amazon policies and requirements are always updated, there are no guarantees for the ungating process. After some navigations above, you may simply re-submit your application – get approved. If you do get push back from Amazon, just keep at it, keep calm, and come back to this post if you need some extra help! But if you still need assistance, just simply contact Amazoker, our Ungating service can certainly help you deal with ungating category.