Like any eCommerce platform, Amazon has a detailed code of conduct and a number of policies that sellers must abide by. Failing to follow this code of conduct, or violating these policies can lead to account suspension.
This article is going to give you some insight into what code of conduct is all about, how to avoid the seller code of conduct violations and what you can do if getting suspended. Let’s get started.
What is a Code of Conduct?
Sellers have a set of rules and norms which must be adhered to by anyone who falls under the obligation of following them. The rules called “code of conduct” which must be followed by the individuals engaging with their services to ensure that the proper rules are being followed and outline which norms are included within that particular area. This is also true for online platforms and social media sites. There are terms and conditions that must be accepted by the user to be able to use the platform. Without accepting the terms and conditions, you will not be able to use the site. This way, everyone is using the service or platform in an appropriate manner and keeping peace within a community of users. However, if the code of conduct is violated, it can result in being removed from a platform, or suspended from your account.
Amazon Seller Code of Conduct Policies
On Amazon’s online platform, Amazon requires that all sellers adhere to their “Seller Code of Conduct” at all times, or else they will face consequences such as losing their account. Some of the contents in the code of conduct include being trustworthy, representing yourself in a true manner, and acting fairly on Amazon’s platform. The code of conduct has several categories and essentially covers all of Amazon’s policies. These can include all of the following:
Ensuring proper documents
Forging documents is a dishonest action to engage in which can result in a violation of Amazon’s code of conduct.
Advertising your products appropriately
Products must be advertised online accurately and be detailed exactly how they are- without exaggeration. In fact, listing products in a manner that emphasizes features that aren’t included in your product can land you a not as advertised or wrongly advertised accusation, which can potentially shut down your selling privileges.
Refraining from review manipulation
Review manipulation is a means that malicious sellers turn to, so that they can try and make their products seem like they have added value and are popular products. This can be conducted in many ways, but the short-term profit isn’t worth the long-term consequences.
Selling with the proper copyright permissions
Copyright is a right that an owner has over his work or product. To adhere to the copyright, other sellers must refrain from distributing work in any way until and unless they have received explicit authorization from the seller to do so.
Avoiding misleading customers through trademarks
Trademarks are another type of protection like copyrights, but they are used to protect symbols that represent companies. Avoiding using a similar trademark from another company is necessary for adhering to Amazon’s code of conduct. If one is accused of confusing people into thinking one brand is another due to their use of symbols or phrases, they may be under threat of a trademark infringement claim.
How to Avoid Violating Code of Conduct
To prevent having your account suspended due to violating the seller code of conduct, you must make sure that you are following the code in its entirety. These are like the terms and conditions of selling on their platform, and you are held responsible for abiding by it completely. It’s important to read through Amazon’s seller code of conduct and make sure that you are in line with it. Before posting your products on Amazon, you are also required to approve your products based on this code of conduct. Once your account is created and you’re officially a seller, you are required to follow all the rules outlined, or else you’re at risk of having your Amazon account suspended.
If Amazon finds a problem with your account, your selling services, or requires some documentation from you, then you must provide it without hesitation. Making sure to keep up-to-date with Amazon’s selling requirements is also essential and the best practice to ensure that you are following Amazon’s code of conduct properly.
Seller Code of Conduct Suspension
It can be frustrating if your account is suspended due to a policy or code of conduct violation, you can submit an appeal. If you’re not sure why it was suspended, you’ll need to carefully go through all of the policies to look for any issues. Then, prove to Amazon that these issues have been corrected and that you will prevent them from happening again.
To recover your account, you must go through the entire seller code of conduct and find which section Amazon claims you’re violating, and then remediate based on that through an appeal.
Learn how to make a plan of action for appeal suspension here.
To ensure that you are following it correctly and have Amazon approve that, finding professionals to walk you through and guide you can help you regain your Amazon account. Contact Amazoker to find out more about our services and how we can help you.