Have you ever heard about Amazon ungating? What separates sellers in restricted categories from the others? Is it worth to sell restricted products? How do you get ungated?
This post will answer all of your concerns about restricted categories ungating and brands on Amazon.
WHAT IS AMAZON UNGATING?
If you are not familiar with “Ungating”, this is the process of getting approval to sell in Amazon restricted brands/categories/products.
1. Restricted brands: brands which restrict third-party sellers from selling on Amazon.
2. Restricted categories: entire categories which require approval to sell any product that falls within that category.
3. Restricted products: narrow product types that sellers need approval to sell.
You can not sell anything you want on Amazon. On occasion, Amazon requires additional fees, performance checks, and other qualifications to limit a category to new sellers so that they can regulate the number of products being sold in that category. Amazon wants to ensure that customers can buy with confidence from all reliable sellers on Amazon.
WHY UNGATING RESTRICTED CATEGORIES?
The thing is that Amazon restricts most of the best categories with the biggest opportunities for new sellers. Even you are professional sellers, product listing limitations still happen regularly.
So why many sellers still want to jump in these restricted categories or brands?
That’s because of many advantages of getting ungated bring to Amazon sellers. Due to the strict requirements, there will be less competition and therefore more opportunity for sourcing great deals.
Besides that, the less competition, the more product visibility to Amazon customers worldwide, and surely more sales revenue and profit.
HOW TO GET UNGATED?
Requirements for getting approval
Sometimes it depends on the timing and how many sellers are applying for gated categories. If too many sellers are applying at the same time, the reviewer is going to be more selective and only accept really high-quality applications. Therefore, make sure that you meet some of Amazon’s minimum requirements including:
- A professional seller account: Check if there was a charge of $39.99 to ensure you initially qualify for sending application
- Have positive seller metrics which are:
- Order defect rate <1%
- Pre-fulfillment cancel rate <2.5%
- Late shipment rate <4%
- Have inventory and invoice ready (It must be correctly addressed to your Seller Account name and registered address and dated within the last 90 days)
- Submit full documentation if required (High-quality image, active FDA, certificate, etc…).
Process for getting approval
Step 1: Create your wholesale account
While creating a wholesale account, make sure your registered name is your Amazon seller account name or LLC name and your shipping address must exactly match the business address on your seller account as well.
Step 2: Find a supplier and buy stock
If you have the product you would like to sell, find them and buy at least 10 units as Amazon requires. The advice is not to find and buy only one product but at least 3 different products to purchase.
The goal here is to ungate, not necessarily make a profit. If you’re able to turn a profit, great, but don’t focus solely on finding products that can deliver a profit for you. Instead, focus on getting one product from each category.
Step 3: Check your invoice and all other documentation
Depending on each supplier, it may take a few days to a few weeks to get your order and the original invoice. You’d better make a copy or scan the original invoice and put it in a safe place to keep for later use.
Don’t forget to check again all the information in the invoice to ensure they are the same as on your Amazon seller account.
Step 4: Send your application
When all the images are ready, find the selling application and submit for the categories that you would like to sell products of.
- From the Inventory, menu select Add a Product.
- Search for the item you want to sell.
- In the search results, click the Listing limitations apply link next to the item.
- Click the Request Approval button to begin the application process.
Step 5: Wait for a response
Normally, Amazon requires you to expect a response after 2-3 working days since the application. However, it may take from a few hours to a week to receive a reply from the Seller Central team.
If you receive a denial, don’t freak out. Amazon will show a reason for their rejection, giving you areas you need to address before you resubmit the request. In some cases, if the Amazon representative does not tell you what’s wrong, politely ask for an explanation because you thought all paperwork was in accordance with Amazon’s specifications in order to know how to fix and resend your approval request.
In conclusion, Amazon ungating in restricted categories may be complicated for many sellers but still seems to be a good opportunity for them. If you find the process of getting approval too difficult, Amazoker offers Amazon ungating service to help you get approval in the most simple way. No action needed on your side, we get you ungated within 48 hours with 100% money back guarantee. No risk to work with us. Why not?