Apart from so many great things of selling on Amazon ( such as potential profit, Amazon selling without touching your stock, fulfillment by Amazon and access to millions of customers, etc.), Amazon is an extremely competitive marketplace for everyone to start an Amazon business.
A big problem showing this harsh reality is listing hijacker. What should sellers do if their listings get hijacked? What if they seem not to be able to stop hijackers?
Let’s take a look at the importance of removing listing hijacker and how to do it.
1. WHAT BAD IMPACTS CAUSED BY AMAZON HIJACKERS?
Firstly, listing being hijacked means someone is selling a fake version of your private label or selling without an agreement. This happens with private label sellers who took much time and effort to create their own brand and product.
So what exactly bad impacts do “Amazon hijackers” cause?
Earn Your Buy Box
Selling a private label product is less competition and more approaches to customers due to 100% winning buy box possibility. Buy box is whenever one seller is designated the default seller of a product. You obviously win the buy box when you are the sole seller.
What if an Amazon hijackers appears? Hijackers really make you go crazy because they are just blatantly setting the same or lower price for lower-quality products to earn your buy box. As a result, you reluctantly get involved in the price competition that you lose rather than gain.
Destroy Your Brand
Customers may purchase products from the hijacker instead of buying from you and receive a counterfeit version of your listing. They will be unhappy and leave a negative review on your listing. This affects your brand reputation, and therefore, deter future visitors from purchasing your product.
2. HOW TO REMOVE AMAZON HIJACKERS?
Send A Warning Letter
Contacting hijackers by a cease and desist letter should be the first try. You must warn that you knew what they are doing and will take action against hijackers’ account if they continue. Most of the newbie hijackers stop selling your product within 24 hours if your letter is worded appropriately and seriously.
Report For Intellectual Property Infringement
If you own a trademark, patent or copyright, you should send an email to advise Amazon of a hijacking. List all of the details of what happened and the evidence that the hijacker is infringing your private label product.
Test Buy and File Complaints
As a buyer, you can buy a product from Amazon fba hijacker and send the evidence of a fake item to Amazon. To remind you, buyers are always Amazon’s first priority, not seller. If you failed to remove hijackers by leaving bad reviews, keep contacting Amazon to complain about this again and again. Sooner or later, this will affect the hijacker’s account.
Hire Hijackers Removal Service
When you try to contact Amazon to inform about your circumstance but seems to not receive a proper solution, don’t just sit and comment about Amazon process. Take the next action. There are some service providers using particular techniques to help you remove hijackers from your listing even without a trademark.
3. HOW TO PREVENT AMAZON HIJACKERS IN THE LONG RUN?
By one way or another, you are able to remove the hijackers. However, you can’t ensure the hijacker never comes back to steal your customers and destroy your brand.
Despite sellers have a legal trademark/patent/copyright, they still have to constantly implement many prevention methods to stay away from hijackers.
Brand Your Products & Differentiate Packaging
Think about the possible reason why your product is easily hijacked. If you’re ordering a product that is readily accessible to anyone else looking to sell that item, Amazon hijackers find it easy to mimic that product with a cheaper variation. If you can add unique values to your listing from the beginning, it will be difficult for someone to create an exact copy.
Therefore, if you’ve got hijacked, you’d better then display your logo and trademark on physical products and make packaging different. If possible, you can create a special carrying case or bundle your products with a relevant item. This makes it harder for hijackers to replicate your item and easier for customers to notice a difference between your product and any knockoffs.
Register Your Brand with Amazon
Amazon brand registry makes it less likely for anyone to come in and change your product listing without your permission. Although registering your brand does not prevent other sellers from selling your branded products, it can keep out the counterfeiters and protect your listing.
You should start by building your own E-commerce Site with your brand name then contact Amazon to register your brand. It is a simple process that will require some basic information about your company (including company website).
Monitor Your Listing Closely
You must ensure your listing is not being changed by an authorized seller. In case of detecting any improper change, you have to immediately speak to Amazon to change it back to its correct form. To do this, taking screenshots of the original listing with suitable dates and time will be a great help to prove that you are the creator of the listing.
In summary, maintaining a strong brand reputation and a high sale volume is not easy on Amazon. Because of the harsh competition, it is important for sellers to take action to reclaim their listings from the piggybackers in a timely manner and monitor their listings regularly to avoid any future hijacking.
Removing hijackers from listing service by Amazoker can help you get rid of Amazon hijackers in 48 hours. Don’t let these hijackers bother your selling on Amazon. Contact us now!