Amazon reviews are the key to success on Amazon, but sellers must get Amazon reviews the right way or risk account suspension or closure. Some sellers are tempted to act outside of Amazon’s terms of service (TOS) to obtain product reviews. Fake or paid reviews providing a high star-rating can outrank competing products quickly – leading to increased sales. However, this dangerous strategy has serious consequences, such as account suspension or even a lawsuit. Fortunately, there are ways you can get Amazon reviews faster without breaking Amazon’s terms of service. Let’s take a look in this article.
Use Amazon’s Automated Order Feedback System
Amazon automatically sends users a feedback request email after order delivery. You can customize the request in your Seller Central dashboard, but remember to adhere to Amazon’s rules. Amazon has very strict rules covering how sellers can interact with Amazon buyers and what’s allowed to get Amazon reviews and seller feedback.
- Try to get Amazon reviews by offering incentives or coupons to buyers
- Specifically ask for positive feedback or a 5-star review
- Ask a buyer to change a negative review
You can ask for and encourage feedback using these types of phrases:
- Your opinion matters to us
- We value your insight
- Share your experience with other shoppers
The feedback system is a good way to get buyers who had a positive experience with your product to leave you a review, but buyers can choose to opt-out of all seller communications. Don’t worry though, there are several third-party tools you can use to get around this problem. Feedback Five and Feedback Genius can be used to send feedback requests to buyers who have opted out of receiving seller communications. Remember Amazon’s guidelines and try not to overdo it — sending too many feedback requests may annoy your customers and make them leave you negative feedback. It’ll also make you look desperate, which is not something you want associated with your brand.
Post-Purchase Email Sequences
It’s possible to boost the average product review rate of <5% by sending customers a reminder after their purchase through the Amazon messaging system.
It’s easy to annoy customers with too many post-purchase emails. Amazon themselves send pos-purchase emails to customers, so you’ll want to be short & sweet and provide the customer with a good reason for writing the review. Appeal to the natural human desire to be helpful, support a small business, or perhaps crack a joke or two if that’s coherent with your brand.
It’s a legitimate customer service campaign that thousands of companies use every day to gauge customer satisfaction and spot and remedy issues. While helping you get Amazon reviews, it also helps you learn what’s working, and what’s not, directly from your customers. This information is key to improving your products and service to drive higher growth.
Use Amazon’s Early Reviewer
The Early Reviewer Program is an Amazon-sanctioned method to legitimately pay for reviews. The program helps new products acquire the initial, honest reviews needed to gain traction against established competition.
In order to qualify for the program, brands must:
- Be based in the U.S. and registered in Amazon’s Brand Registry
- Access the Early Reviewer Program via their Seller Central account
- Have a product with less than 5 reviews that is priced above $15
The cost is $60 per SKU that is enrolled in the program and payment is processed once the first review publishes. Amazon continues to actively solicit reviews for up to one year or until five reviews are obtained – whichever comes first.
Managing your Amazon product reviews is every bit as critical as managing your accounts, inventory, and shipments. Reviews can influence almost every aspect of your business, from a shopper’s buying decisions to your rank in Amazon’s search results.
The good news is you can generate more reviews the right way to build up a good star rating that boosts their sales velocity.
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